I am originally Taiwanese , but have been living in Donngguan, China, for the past 8 years where I take care of all Chinese activities for The Footwearists.


I graduated in Footwear Design from London College of Fashion (Cordwainers) in the nineties and worked in Europe as a footwear designer for over 20 years, for brands like Adidas, Benetton and Clarks. When I saw the Chinese market growing, I decided to move back and I am now focusing on assisting Chinese footwear companies to professionalize their branding and design, though consulting and training.


Because I have many years of experience in getting my designs produced and since I live in China's main shoe manufacturing area, where I have a huge network, I am taking care of all classes that involve footwear manufacturing and factory visits in China.


I do this together with my wife Erica Li who is a highly experienced footwear sourcing manager.