Lorenzo Masini


I am an independent product designer based in Florence, Italy. As a freelancer, I wear many hats, and I’m involved in numerous roles such as product, exhibition and interior designer, product engineering and idea creation. I am a creative problem solver, carefully combining design, technical knowledge and parametric calculations, resulting in well formulated design solutions.


Because of my broad experience in all kinds of computational design and 3D design, I was asked by SLEM - the institute from which The Footwearists were born - to teach 3D design specifically for footwear, which I have been doing for them ever since. I help my students navigate through any software easily, focusing on what they really need, and help them to understand how to solve digital design challenges in multiple ways.