where manufacturing meets design


On Febuary 21, 2019 we are organising a groundbreaking new conference in Milan, Italy, called FOOTWEARISM! 


It will take place at SIMAC Tanning Tech, the largest footwear machinery show in the world. This attracts footwear technicians and innovators from all over the world. It runs concurrently with Lineapelle, the famous show for footwear materials and components that brings all leading designers to Milan. 


FOOTWEARISM aims to bring both audiences together for an inspiring afternoon that shows how the latest manufacturing technologies could be applied in future design and business concepts.

This means that you should NOT expect yet another footwear innovation conference where companies promote their new technologies individually. Instead, the Footwearists are bringing companies together in future scenarios, linking machine manufacturers to material suppliers, software developers, brands and designers that they might not have collaborated with otherwise. 


For instance, we have a scenario that starts from generative design software that can create shoe designs based upon what is in your wardrobe. These shoes can then be made on highly automated footwear manufacturing systems, adding advanced printing and finishing techniques that allow for high-quality customisation. 

We also have a scenario that presents a new approach to circular footwear manufacturing, including new smart methods for sole molding. We are using compounds that largely consist of recycled shoe materials in fully recyclable non-metal molds that allow for producing customised small series at an affordable price! 


And these are only 2 examples, FOOTWEARISM will present 4 different scenarios that show the manufacturing technologies of SIMAC exhibitors and other companies in highly creative, yet totally feasible ways! 


The participating companies will each present their concepts together as a group, so we will not have a traditional "speaker list". Companies that are currently involved are: ATOMlab, Stahl, HP, BKK, Santoni, Timberland, Desma, What the Future and some more names we can not reveal yet...

get your tickets now!


FOOTWEARISM will take place on February 21, 2019 from 14:00 - 18:00, at the conference centre of Rho Fiera Milano, so you will NOT have to leave the SIMAC or Lineapelle fair to join us! 

You can order your tickets through Paypal, using the button below. If you register before December 21 you can enjoy our special early bird rate. We also have a special discount if you want to buy two tickets. 


If you want more than two tickets, please email us at [email protected] for information about our group discounts!

Ticket rates