the conference where manufacturing meets design
Febuary 21, 2019 we are organising a groundbreaking new conference in Milan, Italy, called FOOTWEARISM!
For those of you visiting the conference today, here is the route to the conference room:
You walk to the back of hall 14, where it meets hall 18. You take the elevator to the 2nd floor.
You leave the elevator, turn left, walk down the corridor that overlooks hall 14.
Just follow the blue carpet. At the end of the corridor the blue carpet turns left, that is where the conference room is.
FOOTWEARISM will take place at SIMAC Tanning Tech, the largest footwear machinery show in the world. This attracts footwear technicians and innovators from all over the world. It also runs concurrently with >Lineapelle, the famous show for footwear materials and components that brings all leading designers to Milan.
FOOTWEARISM aims to bring both audiences together for an inspiring afternoon that shows how the latest manufacturing technologies could be applied in future design and business concepts.
This means that you should NOT expect yet another footwear innovation conference where companies promote their new technologies individually. Instead, the Footwearists are bringing companies together in future scenarios, linking machine manufacturers to material suppliers, software developers, brands and designers that they might not have collaborated with otherwise.
Program (scroll down for more info on the lectures & speakers):
14:00 - 14:10: introduction by The Footwearists
14:10 - 14:40: PRODUTAINMENT - How in-store manufacturing requires new collaborations - Christian Decker (DESMA)
14:40 - 15:30: HYPER HYPER - How robotics and AI can create personalised shoes at speed factories - Que Xiao Hong (BKK), David Hsieh (Footwearists China), Jelle Stienstra (ISAAC)
15:30 - 15:45: coffee/tea break
15:45 - 16:30: NEVER LET GO - How we can manufacture for longevity combining multiple smart systems - Sergio Dulio (ATOM), Andrey Golub (ELSE Corp), Janne Kyttanen (3DTI), Tobias Rausch (X-Rite)
16:30 - 17:00: Craft 4.0 - How skilled manual labour still has a future in footwear manufacturing - Jarah Stoop (Peterson Stoop), Diane Becker (Consorzio Vera Pelle)
17:00 - 17:30: Bonus lecture! 3D printing: for marketing versus for profit - Janne Kyttanen (What the Future Venture Capital)
get your tickets now!
FOOTWEARISM will take place at the conference centre of Rho Fiera Milano, so you will NOT have to leave the SIMAC or Lineapelle fair to join us!
You can order your tickets through Paypal, using the button below. Your Paypal receipt is also your entry ticket. We have a special discount rate if you want to buy two tickets. If you want more than two tickets, please email us at >[email protected] for information about our group discounts!
PRODUTAINMENT - how in-store manufacturing requires new collaborations
DESMA is one of the companies that is closest to making in-store manufacturing of custom shoes a reality, collaborating with partners such as HP Fitstation and Simplicity Works.
DESMA's visionary CEO Christian Decker will kick-off the afternoon with a keynote speech on how making shoes in store will lead to new kinds of collaborations that the footwear industry has not envisioned before, turning production into "produtainment".
HYPER HYPER - how robotics and AI can create personalised shoes at speed factories
In their fully robotic micro-factory, Chinese footwear automation company >BKK can already assemble a custom sneaker within 24 seconds. It seems that we are going from "ready while you have coffee" to "ready while you blink". But how can footwear design keep up with this dazzling speed, especially now that we are shifting to 3D design that usually only takes more time?
Dutch AI company >ISAAC is developing the answer to that question and many others concerning hyper-personalised fashion products. They have essentially transformed facial recognition algorithms into algorithms that recognise shoes and apparel, in great detail. This means they can continually analyse which silhouettes, colours and textures are popular online, what individual consumers and their peers are wearing, but also what the actual aesthetic DNA of your brand is. By combining all these data they can help footwear companies develop advanced generative design applications that create several hyper-personal options for consumers to choose from within only a matter of seconds.
NEVER LET GO - how we can manufacture for longevity combining multiple smart systems
In this scenario we show how >Timberland + >ATOM + >ELSE + >Shoemaster + >X-Rite + >SOEX + >What the Future + >Covestro can combine their expertise to create a system for design and manufacturing that eliminates both waste and risk and also results in shoes that can be easily repaired, or better yet, 'enhanced' in-store with different soles and upper panels, greatly improving sustainability, durability and shopping experience!
Designers are enabled by the system to apply waste materials or excess stock materials in hyperrealistic virtual designs, making upper panels with no cutting waste and using new smart methods for making affordable and fully recyclable non-metal sole molds in small runs, using compounds that largely consist of recycled shoe materials. This allows for producing customised small series at an affordable price, both in the factory and in store!
CRAFT 4.0 - how skilled manual labour still has a future in footwear manufacturing
If shoes are designed by computers and made by robots, should we just wait for the last generations of skilled factory workers to go extinct and educate next generations to mainly become data analysts, programmers and engineers? How can we keep the emotional value that hand craft brings to products?
Especially since FOOTWEARISM takes place in Italy, a country famous for its high-skilled industry, we wanted to dedicate one scenario to this pressing issue, featuring two related examples of how high-skilled manual labour can still remain current and commercial.
Jelske Peterson and >Jarah Stoop show how you can merge design, craft and industry to create the ideal combination of customisation and standardisation. They turn worn sneakers into luxury casual footwear. Even though each shoe is slightly different they sell them in series to stores around the world under the brand name Peterson Stoop.
Usually, worn sneakers are sold at bottom prices or donated to developing countries; by adding skilled labour Peterson Stoop upgrade them and sell them at more than twice the original retail price of the sneakers they recycle. And with success: they are currently looking for a larger factory to meet demand and for more suppliers for their veg tan leather.
This is where >Diane Becker comes in. As a renowned expert in the luxury footwear market and international educator, she leads the >Craft the Leather workshops for the >Genuine Italian Vegetable-Tanned Leather Consortium.
She will talk about how we need to educate designers to be gatekeepers for the products we really need and will cherish for a long time. She will walk us through the manufacturing equivalent of the slow food movement, showing many inspiring examples of designs - not just footwear - that apply leather craft in an industrial, scalable manner for the luxury market of the future.
3D printing: for marketing versus for profit
>Janne Kyttanen is one of the absolute pioneers of 3D printing who has been working on the forefront of additive manufacturing for twenty years already, with multiple groundbreaking footwear projects under his belt.
That is why, besides his contribution to our NEVER LET GO scenario, we wanted to also give him the opportunity to share his vision on the future of 3D printing for footwear in general. For instance, in recent years we have seen various examples of 3D printed soles coming to the market, but is there a profitable business model behind them or are they just made for marketing purposes? And if so, how and when will we be able to turn 3D printing into a profitable manufacturing method for footwear?
get your tickets now!
FOOTWEARISM will take place on February 21, 2019 from 14:00 - 17:00, at the conference centre of Rho Fiera Milano, so you will NOT have to leave the SIMAC or Lineapelle fair to join us!
You can order your tickets through Paypal, using the button below. Your Paypal receipt is also your entry ticket. We have a special discount rate if you want to buy two tickets.
If you want more than two tickets, please email us at >[email protected] for information about our group discounts!